Ugadi, the festival of new beginnings, marks the arrival of spring, symbolizing hope, abundance, and prosperity. As families gather to celebrate tradition, share joy, and welcome a fresh chapter, elevate the festivities with the rare and precious beauty of platinum. With its purity, rarity, and enduring brilliance, platinum stands as an eternal symbol of strength and renewal, making it the perfect complement to Ugadi’s spirit of new opportunities and aspirations.
Whether you seek to indulge in something extraordinary for yourself or find a meaningful gift for a loved one, platinum jewellery embodies both sophistication and sentiment. Choose from Men of Platinum’s bold, statement pieces that reflect resilience and ambition, Platinum EVARA’s exquisite designs celebrating modern femininity, or Platinum Love Bands, symbolizing a celebration of love. Platinum’s understated elegance beautifully complements the vibrancy of Ugadi, making every piece a reflection of purity and prosperity.
Renowned for its exceptional 95% purity—one of the highest standards in precious jewellery—platinum is a true marker of rarity and resilience. Crafted from a metal born in the stars, platinum retains its brilliance and form through daily wear, making it an ideal choice to mark special moments and celebrations. Whether it’s a striking chain, or kada from Men of Platinum, intricately designed rings, earrings, or bracelets from Platinum EVARA, or the everlasting charm of Platinum Love Bands, each piece is a testament to refined craftsmanship and timeless elegance.
This Ugadi, explore an exquisite range of platinum jewellery from Men of Platinum, Platinum EVARA, and Platinum Love Bands, available at leading jewellery retail stores across India.
ABOUT PLATINUM GUILD INTERNATIONAL (PGI)
Platinum Guild International (PGI) is a marketing organization with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with Jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.
In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.
PURITY ASSURANCE PROGRAM
PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of Jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery. A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.
