NGOs, corporates, & citizens unite to raise over INR 3.40 crores and counting, for Social Good at the TCS World 10K Bengaluru 2025

~Tejasvi Surya to run alongside thousands as Bengaluru rallies for social good ~

~ Over 35 companies and 200+ fundraisers drive community impact ~

~ Youth leaders, tech firms, and everyday heroes come together to champion causes ranging from education to armed forces welfare ~

The Tata Consultancy Services World 10K Bengaluru returns with renewed vigour for its 17th edition, having evolved into South India’s largest sporting platform for philanthropy. The philanthropy pillar for the TCS World 10K, driven by aidbees – the social kindness platform, has already raised over INR 3.40 crores, benefiting over 75 NGOs across various causes, uniting the social sector, corporates, and individuals in embracing the spirit of #EndendiguBengaluru — Forever Bengaluru.

Over the years, this event has seen phenomenal growth, proudly raising over 55 crores for more than 400 NGOs. This year, over 35 companies and more than 250 individual fundraisers demonstrated the power of philanthropy as they joined the biggest running festival in South India.

This year’s edition has seen a resounding commitment to social causes, with 35 corporates taking part and encouraging their employees to get involved. Many employees have gone the extra mile to support the causes they believe in. Several first-time fundraisers have also taken the initiative to raise money for more than one NGO, helping create a wider impact. Meanwhile, running groups from across Bengaluru have shown great enthusiasm by raising funds in large numbers.

The NGOs supported this year are working on important grassroots projects, including education, child welfare, environmental protection, and even organising India’s first T20 Blind World Cup for women. The causes of youth and education have received strong support from both companies and individuals. Notably, fundraisers under the age of 22 have together raised an impressive Rs. 20+ lakhs, showing how young people are leading the way in making a difference.

Adding to the excitement, Bengaluru South MP Tejasvi Surya will also be participating in this year’s edition. Sharing his enthusiasm, he said, “I am so excited that the TCS World 10K Bengaluru is here. It is an annual event in Bengaluru and the most important event in the running calendar of our city. Thousands of people will be taking part as always, and I am excited to run alongside them.”

Also making a heartfelt impact this year are young fundraisers Nysa Bhattacharjee and Tia Bali, who together have raised an impressive Rs. 7 lakhs for the Neonates Foundation of India (NFI). Nysa, already a passionate advocate for neonatal care, draws her support from personal experience, having been born prematurely herself. She shared, “I was inspired by my mother but I was also inspired by myself, as I am also a NICU baby. I don’t feel different, I feel unique because of this. I would tell everybody to spread the news and encourage each other to raise money for a good cause.”

Among the standout contributors this year is ASM Technologies, the highest corporate fundraiser for 2025, supporting the GoSports Foundation. Preeti Rabindra, Director, ASM Technologies, shared her thoughts on the association: “The whole set-up is seamless, happens like clockwork, and it inspires so many people. It’s a significant part of the year—whether it’s running or fundraising. As an organisation, we always promote sports and being healthy. We’ve been associated with GoSports Foundation, and it’s been great to watch them grow.”

Zamrooda Khandey, CEO, aidbees, said, “With almost 35,000 runners, more than 250 fundraisers, and over Rs. 3.40 Crores raised already, Bengaluru has shown the power of community yet again. The TCS World 10K helps the NGOs in building their visibility in society and effectively maximising their donor base. I am thrilled for aidbees to be facilitating social change through the Run.”

Vivek B Singh, Joint Managing Director, Procam International, said, “Philanthropy has always been at the heart of the TCS World 10K Bengaluru, and it continues to be an inextricable part of our mission. This event goes beyond just running; it’s about making a meaningful difference in the lives of those who need it the most. We are grateful to aidbees for their role in facilitating this powerful movement and helping amplify the impact of every contribution made.”

Panellist Profiles
Youth for Seva (YFS)

Founded in April 2007, Youth For Seva (YFS) is a nation-wide volunteering movement that inspires young people to serve their communities through meaningful engagement. With operations in 11 states and a network of over 170,000 volunteers, YFS promotes a culture of social responsibility and selfless service.

Rooted in the traditional Bharatiya philosophies of Runa (The Debt) and Yajna (The Sacrifice), YFS believes that individual achievements stem from the collective support of family, teachers, strangers, and nature. Their mission is to repay that debt through community service.

YFS has impacted over 2.8 million beneficiaries through programs in education, health, environment, and livelihood. In recognition of their contributions, they received the Karnataka Rajyotsava Award in November 2020.

At this year’s event, YFS is raising funds to break the cycle of poverty through education. With over 3.5 million children dropping out of school annually in India due to financial difficulties, YFS works to ensure access to continued learning.

Their initiatives include scholarships, mentorship, study materials, teacher training, and skill-building. As a result, they have trained 31,777 students, supported 2,410 scholarship recipients, trained 2,305 teachers, engaged 3,593 volunteers, and unlocked ₹11.57 crore in scholarship funds.

ASM Technologies Limited
Established in 1992, ASM Technologies Limited is a publicly listed company on the Bombay Stock Exchange since 1994 Headquartered in India, the company has a global presence across the USA, Singapore, UK, Canada, Mexico, and Japan. ASM specializes in Engineering Services and Product R&D.

Through consistent innovation and customer-centric strategies, ASM continues to expand its impact across industries. The company also supports initiatives that promote social development, wellness, and sustainability, aligning its corporate values with long-term community engagement.

At the TCS World 10K, ASM Technologies exemplifies how a technology-driven organization can remain committed not just to business success but also to social responsibility and community upliftment.

Pramod Deshpande, Jayanagar Jaguars
Jayanagar Jaguars (JJs) is India’s largest running academy, offering structured training across disciplines including running, cycling, children’s fitness, and calisthenics. With over 30 training centres in cities like Bengaluru, Pune, and Kolkata,JJs has redefined fitness by combining planning, discipline, and fun.

Founded 12 years ago, JJs promotes a fitness-first approach through its core philosophy: Fitness, Wellness, and Lifestyle. The academy has helped thousands of runners, from beginners to seasoned athletes, complete 10K’s, marathons, and endurance cycling events. Their comprehensive training includes stamina building, strength, nutrition, and injury prevention.

At the heart of this movement is Pramod Deshpande, the chief coach of Jayanagar Jaguars. A former sprinter, Pramod understands both short- and long-distance running and has successfully trained over 7,000 working professionals to embrace endurance sports as a lifestyle.

He is a regular speaker at running events across the country and is passionate about making the sport accessible to both recreational and elite runners. Under his leadership, JJs has introduced digital tools like training plans and an application to modernize and personalize the running experience.

Pramod’s mission is to create a running revolution in India by inspiring people to pursue fitness goals with structure, community, and expert guidance.

Sudhir Shetty
Sudhir Shetty is a dedicated long-distance runner who began his running journey in 2014 and took his first steps into fundraising in 2015 at the TCS World 10K. His initial efforts supported the Vasantharatna Foundation for Arts, but over time, his passion for running grew into a deeper purpose: supporting the families of India’s brave martyrs.

This year, Sudhir is raising funds for the Veer Ratna Foundation, which empowers Veer Naris — the spouses of martyred soldiers — by helping them achieve financial independence through skill-building and livelihood programs.

Inspired by the heroism of Major Sandeep Unnikrishnan, whose final words during the 26/11 Mumbai attacks, “Do not come up, I will handle them,” left a lasting impression, Sudhir has made it his mission to ensure that the families of fallen soldiers are never forgotten.

Last year, he set a target of ₹5 lakhs and exceeded it by raising ₹7.5 lakhs with the support of over 250 donors. For 2025, he has set his sights on ₹10 lakhs and believes he will achieve his goal even before the race begins on April 27.

In his words, “Every drop counts, and every rupee enables a Veer Naari to live with dignity. We owe it to our soldiers.”

Naysa Bhattacharjee
At just nine years old, Naysa Bhattacharjee is already a passionate advocate for neonatal care. Her support for the Neonates Foundation of India (NFI) stems from personal experience. She was born prematurely in the seventh month and spent her earliest days in the NICU.

Naysa believes that every baby deserves a chance at life, regardless of financial background. She shares her message with heartfelt clarity: “Imagine a world where babies are not getting enough care to survive, or families cannot afford treatment. Wouldn’t that be a disaster? But here’s a way to stop it from happening.”

By raising funds and awareness for NFI, Naysa hopes to ensure that underprivileged families can access the critical neonatal care their babies need. Her message is simple but powerful: “Donate for a good cause, save a baby for a good cause.”

Despite her age, Naysa displays remarkable empathy and determination. She calls on everyone to support NICU babies so they can grow up strong and healthy, just like she did. “I am kind, caring, and fearless. I am also the tallest in my class,” she says with pride.