Bangalore, Sep,8; Duroflex, a trusted name synonymous with the pursuit of better sleep, is proud to announce their partnership with Inspire Institute of Sport (IIS), a JSW Group initiative. The collaboration with IIS, a High-Performance Training Centre that nurtures young athletes in five Olympic disciplines, seeks to redefine the way Indian athletes prepare for success. Leveraging their expertise in sleep, Duroflex, in partnership with IIS, embark on an inspiring journey in support of India’s talented athletes as they compete on the international stage.

As part of this collaboration, Duroflex is equipping IIS athletes with their high-quality, research-based sleep infrastructure to ensure they obtain the deep, restful sleep vital for their training and peak performance. This includes Duroflex's Energise range of mattresses, meticulously crafted to enhance sleep quality for athletes. This initiative aims to establish an ideal environment for athletes to rejuvenate, recover, and achieve peak performance as Champions of India.

Mohanraj J., CEO at Duroflex emphasized, “Duroflex has always been committed to improving sleep quality to transform lives. This collaboration with IIS is a testament to our belief that quality sleep is the cornerstone of peak performance. We are proud to support our nation’s athletes. Our mission is to help athletes understand the significance of rest in their journey. We aim to provide them with the ultimate sleep experience, helping them awaken refreshed and ready to conquer their dreams.”

Rushdee Warley, CEO at Indian Institute of Sport, expressed his enthusiasm for this collaboration stating, “Sports Science is an aspect that we’re heavily invested in at the IIS, and forms the core of so much of what we do. The role sleep plays in an athlete’s recovery and subsequently their performance, is vital. We’ve always partnered with people who we believe can add impetus to all that we are doing with our athletes, which is what makes our association with Duroflex one with meaning.”

Speaking on the strategic importance of this alliance, Divyanshu Singh COO, JSW Sports said, “It’s really encouraging to see brands and corporates come forward to support athletes at the grassroots level which has been a big gap in the Indian sporting eco system. The Inspire Institute of Sport was started with the vision of maximising India's sporting potential in Olympic Sports and we are proud to have a partner like Duroflex focusing on sports science to improve athletic performance.”