Jaisalmer Indian Craft Gin witnessed a huge turnout at The Gin Explorers
The festival at Jayamahal Palace on the 5th and 6th of November recorded a turnout of over 7000 people
Jaisalmer Indian Craft Gin from the house of Radico Khaitan Limited partnered with India’s biggest gin festival, The Gin Explorers Club in Banglore, which witnessed a huge turnout of more than 7000 people over the weekend.
Radico Khaitan Limited set an experiential bar for its Jaisalmer Indian Craft Gin at the 5th and 6th November 2022 event at Jayamahal Palace, Bangalore, which was a hit among the Gin connoisseurs present there. Five signature Jaisalmer Indian Craft Gin cocktails were served at the bar along with the other host of activities at the event.
The fifth edition of Gin Explorer’s Club witnessed a tremendous turnout of gin lovers who enjoyed the drink in an environment buzzing with true pop, rock, and blues. With an eclectic line-up, people sipped and swayed with music performances over the two days with artists like Peter Cat Recording Co., Sickflip, Tarang Joseph, Anjna, Aditi Ramesh and DJ Nida, adding a little groovy vibe to the ambiance of this fest.
With its introduction in Delhi in 2017, The Gin Explorer Club has become India’s Biggest Gin Festival that follows the philosophy, “Make India fall in love with Gin”, and provides an immersive experience as they bring multiple Gin brands, eateries, music and more — all under a single roof.
Talking about the gin market, Mr Amar Sinha, Chief Operating Officer Radico Khaitan Limited, said, “The tremendous response to the event, with footfall far surpassing our expectations, is proof that patrons and consumers were looking forward to experiential events such as this. The changing consumption patterns have shown a preference shift to more experimental consumption and adoption of alternative spirits in the past few years.”
“Events such as this help in experiencing the finer nuances of the gin offerings. While premium Gin is an internationally favoured spirit, we are happy to see its emergence in the Indian subcontinent. Our partnership with this event has showcased our international quality offerings using truly Indian ingredients,” Sinha concluded.
Radico Khaitan Limited’s Jaisalmer Indian Craft Gin is named after the city of Jaisalmer, which is primarily known for the Jaisalmer Fort. The premium taste of Jaisalmer Indian Craft Gin comes from the ancient Indian knowledge of herbs. Seven of the 11 botanicals used in the distillation have been sourced from all four corners of India. Sweet orange peel from Central India, Cubeb Berries and Lemon Grass from Southern India, Darjeeling Green Tea leaves from Eastern India, Lemon Peel from Western India, the Coriander and Vetiver from the fields around Jaisalmer. Angelica roots, liquorice, and caraway seeds are among the other botanicals used in the gin, giving it a spicy, slightly anise-tinged flavour.
Curated by Food Talk India, this fest showcased an amazing Gin experience. With 16 Homegrown and International Gins for guests, it was a fun-filled experience for Gin lovers.
About Jaisalmer Indian Craft Gin
Jaisalmer Indian Craft Gin was launched in 2018 by Radico Khaitan, one of the oldest whisky distillers in India and one of the largest alcohol distillers in Asia. Botanicals from across India are used, and Jaisalmer Gin is named after the city of Jaisalmer (known as ‘The Golden City’) in the heart of the Thar Desert of Rajasthan. This is a triple-distilled neutral grain spirit re-distilled in a traditional copper pot. As for the flavours, they are made using ancient Indian herbs that help retain the original flavour of the juniper berries. It has 11 botanicals, of which seven are sourced from all over the country, such as Darjeeling green tea leaves, orange peel from central India, lemongrass from south India and lemon peel from west India. There is also coriander and vetiver from Jaisalmer, which gives the gin its name.