NATIONAL

Microfinance Institutions Network (MFIN) today unveiled its first ever TV Commercial – ‘माइक्रोफाइनेंस – हर हौसले के साथ’,

Microfinance Institutions Network (MFIN) today unveiled its first ever TV Commercial ‘माइक्रोफाइनेंस – हर हौसले के साथ’, (Microfinance – supporting confidence & courage, at every step) to reinforce the contribution of microfinance industry towards Financial Inclusion. Microfinance Institutions Network (MFIN), the microfinance Industry Association and an RBI recognized self-regulatory organization (SRO).

This is the first ever TV commercial for the industry and it aims to communicate how the Microfinance Industry in India has been actively supporting small businesses by low-income financially excluded women across the country.

The TVC showcases the confidence and resilience of the microfinance industry in India, which is evident through 6 crore women borrowers, who have successfully transformed their lives by taking microfinance loans. This TVC speaks on the industry’s role and contribution in the overall economic upliftment in the country.

The TVC, featuring celebrity – Tisca Chopra, captures the courage and spirit of our customers and showcases the enabling and facilitating role played by Microfinance in helping them realise their dreams.

TVC Link: https://www.youtube.com/watch?v=z6Lz-lMF2Ag

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