On the occasion of the 21st edition of World Sight Day, EssilorLuxottica is rolling out a national campaign, raising awareness about poor eyesight in children as a global health issue and drawing parents’ attention to the importance of regular eye exams and good habits, early and throughout life. As a group, their mission is to help everyone in the world “see more, be more and live life to its fullest”.
This global campaign is focusing on myopia, with 2 core targets who have the most crucial need to take action: parents – to check their children’s vision – and young adults. The overall objective of the campaign is to raise awareness about this global health issue and invite people to check and correct their vision regularly and to adapt their everyday habits accordingly.
This national initiative is being rolled out as; EssilorLuxottica is launching a global campaign focused on poor eyesight in children as a global health issue, with core target being parents who have the most crucial need to take action- to check their children’s vision. Focused on raising awareness about poor vision in children, the need for regular eye exams and good eye health habits, the campaign invites readers to visit our www.putvisionfirst.com website. The website lets visitors learn more on the importance of good vision when it comes to children’s future and takes action through an accessible online vision-screening test. Our key objective is to explain how parents can ensure a clearer and brighter future for their children.
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Essilor is the world’s leading ophthalmic optics company. Essilor designs, manufacture and market a wide range of lenses to improve and protect eyesight. Its mission is to improve lives by improving sight. To support this mission, Essilor allocates more than €200 million to research and innovation every year, in a commitment to continuously bring new, more effective products to market.
Essilor India, with its headquarters in Bangalore, was founded in 1998 and since then, has been providing solutions to correct the vision of Indians.
To further strengthen its commitment, Essilor through its inclusive business, 2.5 New Vision Generation (2.5 NVG), has provided affordable vision care to more than one crore (10 million) people from underserved populations in India since 2013. This signals a significant impact on the company’s ambition to eradicate poor vision by 2050.